Today's guest, Rick Rudman, is Chairman and CEO of Tracx, the leading social business cloud for building brands, driving new business and improving customer experience in the new social economy. While a lot of companies try to solve one problem related to social media, Tracx helps businesses with the full life cycle of social.
Prior to Tracx, Rick was the Chairman and CEO of Vocus, a leading provider of marketing and PR software. Rick founded Vocus in 1992 and, under his leadership, the company achieved over twenty years of 36% average annual growth, growing revenue from under $1M to over $180M, with over 1,500 employees in the US, Europe and Asia. Rick took the company public in 2005, and then sold Vocus to Cision for nearly half a billion dollars in 2014.
We're going to learn about balancing growth and profitability during the early stages of a business, when to seek out and spend venture capital, and how businesses are operating in the growing social media space and how Tracx fits in.
You can also access this episode at http://goandgrowpodcast.com/037