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Go and Grow Podcast - learn how entrepreneurs, startup founders, and industry leaders launch and grow products and companies

The Go and Grow Podcast is where you’ll learn from inspiring entrepreneurs and industry leaders about how they launched their companies, products, and campaigns and the marketing and growth tactics they used to increase users, revenues and profits. In each episode, I'll interview entrepreneurs, startup founders, and industry leaders about how they came up with their business or product idea, what they did to get it off the ground, and the marketing and growth strategies they used to grow.
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Go and Grow Podcast - learn how entrepreneurs, startup founders, and industry leaders launch and grow products and companies
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Sep 21, 2016

Today's guest, Saxon Baum, is Co-CEO and head of sales at WeVue, a Tampa, Florida based software company that helps bring organizational culture to life through the power of mobile photo and video sharing.

WeVue launched as a consumer product more than four years ago, while Saxon was going to school at the Miami University of Ohio. The idea was sharing cool, fun cultural events in a semi-private setting, before Instagram hashtags or Snapchat stories were a big thing. However, they had the same problem that most consumer applications have - they weren't making money.

WeVue was, however, being used by companies to record images and videos of their corporate events. Saxon and his partner transitioned the application into the B2B space, using concepts that are typically very popular in the consumer space to grow a revenue-generating business.

We're going to learn how WeVue transitioned from a consumer-level product to an enterprise-level product, how company culture can have a significant impact on revenue, and how Saxon plans to grow WeVue with a SaaS model.

You can also access this episode at http://goandgrowpodcast.com/050

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