Our guest for today's episode is Alex Parent, Customer Acquisition Manager at Framebridge and former Senior Paid Advertising Manager at Social Tables.
Alex reveals what he's learned running paid advertising campaigns for two startups.
He talks about how he used Twitter to garner business-to-business (B2B) leads and decrease cost per lead for Social Tables, how he tests ad copy and images, the importance of segmented audiences when running campaigns, how he leveraged retargeting campaigns, the difference between B2B and B2C (business-to-consumer) marketing, and the importance of testing.
If you currently run paid campaigns, or are thinking about starting, you have to listen to what Alex has to say.
You can also access this episode at http://goandgrowpodcast.com/008