Go and Grow Podcast - learn how entrepreneurs, startup founders, and industry leaders launch and grow products and companies

The Go and Grow Podcast is where you’ll learn from inspiring entrepreneurs and industry leaders about how they launched their companies, products, and campaigns and the marketing and growth tactics they used to increase users, revenues and profits. In each episode, I'll interview entrepreneurs, startup founders, and industry leaders about how they came up with their business or product idea, what they did to get it off the ground, and the marketing and growth strategies they used to grow.
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Go and Grow Podcast - learn how entrepreneurs, startup founders, and industry leaders launch and grow products and companies



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Now displaying: April, 2016
Apr 26, 2016

Today's guest, Ravi Jayagopal, is co-Founder & co-developer of, a membership plugin & Marketing platform for WordPress.

Ravi also hosts the podcast, and he is the author of two books: "Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses & Recurring Subscriptions," which he just launched this year. He also wrote "No Business Like E-Business."

Ravi walks us through an important sequence he believes content creators should go through – which he calls the Commitment Ascension Model (CAM) – to attract consumers to your online product. Then, he teaches us how to take advantage of our email list and incorporate our products into an online membership service.

We're going to learn how to build an email list with a lead magnet, how to 'productize' your service, and how to create content with the goal of offering a valuable membership service.

You can also access this episode at

Apr 19, 2016

Today's guest, Makeda Ricketts, is the Founder and CEO of PinkThink. PinkThink is an interest-oriented and peer-supported web and mobile platform that makes (S)cience, (T)echnology, (E)ngineering, and (M)ath education powerful, relevant, and engaging for girls.

PinkThink is known for creating cStyle Bracelets, a wearable that kids can code to change colors based on things like ambient light and body temperature. PinkThink has won numerous awards, and Makeda was recently named Maker of the Year by the International Alley Awards. PinkThink has also been featured in several publications including Digital Trends, Edsurge, FW Magazine, and Chicago Inno.

We're going to learn how PinkThink works to improve girls' confidence & engagement in STEM education, how to create a consumer product for your target audience, and what goes into the iterative process of creating consumer hardware.

You can also access this episode at

Apr 12, 2016

Today's guest, Matthew Chatlin, is Founder and President of daily fantasy sports website OwnThePlay. He raised close to $1 million, launched a multitude of new Daily Fantasy Sports (DFS) products, and has driven huge growth in OwnThePlay and a new game called WholeCard.

Matthew was a successful stock trader at age 13 and scored an internship with Prudential in Manhattan at 19, which taught him that he did not want to run his own hedge fund. So he made a natural move to a career in poker. Matthew played 6 million hands of poker over the next decade, at one point playing some of the highest cash games on the internet in the world. He won a tournament in Aruba, had a tournament named after him by a top 3 poker company, and owned a charity poker room.

OwnThePlay is looking to grow through positive word of mouth, because it offers the most transparent and fair online gaming experience. They are the only site to display live ownership rates for players in their Salary Cap games, for example. Matthew also invented the new game WholeCard as a way of narrowing the knowledge gap between players.

We're going to learn how assessing risk relates to both games and business, why community-driven games can have a social positive effect, and how laws around internet services can vary by time and place.

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Apr 5, 2016

Today's guest, Brent Underwood, is a marketing expert at Brass Check, where he has created and executed online marketing campaigns for over 20 New York Times bestselling books.

Brent is also the founder of HK Austin, a co-living and co-working space in the heart of Austin. For 2015, HK Austin was the #1 rated hostel in the United States.

We're going to learn Brent's strategies for content marketing, the author's role in book marketing, how the business of hostels is changing, and how anybody can learn something from anyone.

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